Amazon's image requirements
Amazon enforces specific rules, and getting them wrong can suppress a listing or disable zoom. The longest side should be at least 1000px to display, but 1600px or more is the real target because it unlocks the zoom feature that shoppers expect. Images up to around 10000px on the longest side are accepted.
Accepted formats are JPEG (preferred), PNG, GIF and TIFF, in the sRGB or CMYK colour space — though sRGB is the safe choice for web display. The product should fill about 85% of the frame, and the main image must be a real product photo on a pure-white background with no text, watermarks or extra props.
Main image vs secondary images
The rules differ between the main image and the rest of the gallery, so treat them as separate presets.
- Main image — pure white background (RGB 255,255,255), product only, no text, logos or props.
- Secondary images — lifestyle shots, angles, scale, infographics and packaging are allowed.
- All images — at least 1600px longest side for zoom; sRGB JPG for consistent colour.
- Avoid borders, watermarks and placeholder graphics on every image type.
Sizing, colour and file weight
Resolution and colour accuracy matter more on Amazon than raw file size, but you still want fast-loading images. Aim for 1600–2000px on the longest side so zoom looks sharp, convert everything to sRGB so colours match across devices, and compress with JPG quality high enough to avoid artifacts on product detail.
Because zoom magnifies the image, compression artifacts and soft focus are more visible than on a normal storefront. Keep quality on the higher side for the main and hero shots, and validate at zoom level before publishing a batch.
A batch workflow for catalogues
Sellers updating many listings shouldn't prepare images one at a time. Build a preset per image type — white-background main, standard secondary — and run the catalogue through in one pass.
Defaults that keep an Amazon image batch compliant:
- Resize longest side to 1600–2000px to guarantee zoom.
- Convert to sRGB and export JPG for predictable colour and compatibility.
- Use SKU-mapped naming so images attach to the right listings.
- Keep overwrite off and preserve folder structure for safe reruns.
- QA the main image's white background and clarity before publishing.